Reigniting the spark of la dolce vita


What Does italy mean to you?

The My Italy campaign is about showing us what Italy means to you. We want to see where you come from. We want you to show us your roots. We invite all Italian Americans and anyone with a passion for Italy to share a photo on their Instagram account and write a post of what is behind that photo. It could be a beloved nonna making sugo, a photo of a wonderful Italian vacation, or a photo of your family’s home in Italy.

Want to participate?

All you have to do is share your photo as a post on Instagram and tell us what’s behind that photo. Make sure to tag us at @myitalycampaign.

"I love Italy. I love that I come from that soil, that a few generations ago Guccione's populated a small village outside Palermo, and (hopefully) contributed to the daily and communal life. I know they ate, argued, loved, reproduced, dreamed, drank and schemed along with the best of them. And some got away to America, and three subsequent generations haven't lessened the pull to the true motherland. I'm always most viscerally at home in Italy. My being is grounded there, and restless everywhere else. Italy is true North, true home."
Bob Guccione Jr.
My Italy Campaign

Vision & Mission

Italy is timelessโ€”from the art of Da Vinci to the ancient ruins in Rome, Italy has proven that it can stand the test of time.

You could say Italy is immortal.

Itโ€™s a way of life, a state of mind and a state of being. You feel Italy in your veins, in your heart, and soul. It is a connection passed on from generation to generation.

Italy was hit hard by the pandemic. Italy thrives on tourism and has yet to recover from the economic shock it took on the country.

This is the why. Why we’ve put together this campaign: to spread love for Italy and all things Italian in a time that the country needs it most.

We are asking anyone who has a strong connection to Italy to participate in our Instagram campaign. What does Italy mean to you? Is it a feeling? A sound? An image? Share a video or post via Instagram.

"Italy runs through my veins. Being Italian American is not just a feeling. It's a way of life. It's part of my heart, soul, and mind. It is all thanks to my great-grandfather who came from a small town in Salerno that I am living the life I am today in Italy with my beautiful family. Italy has the power to give people a sense of meaning and a sense of life. Italy gave me mine."
Caroline Chirichella
My Italy Campaign

How to take part in "MY ITALY" in 3 Simple steps


Film a Short video or Share a Post

This is where you can get creative. Share a post or video via Instagram. What does Italy mean to you? Whether you wish to write a post with a vintage photo of relatives, share a picture of pizza, or take a video, this is up to you. We want to see what Italy looks like and feels like to you as individuals.


Upload to Instagram

Share the post via Instagram or upload your video as a reel.


TAG @MYITALYcampaign

Make sure to tag the @myitalycampaign handle and add the hashtag #myItalycampaign. We will take care of re-gramming the video to the My Italy Instagram page.

"From my very first visit to Italy, 22 years ago, I was so taken with this beautiful country that it felt like home to me, and I have no Italian heritage. Living in Italy has taught me to slow down, appreciate the simple things in life and given me a sense of contentment and peace that I never knew existed inside of me. I am so grateful to be living in a beautiful region like Puglia with my two Italo-Australiano bambinos, living our best lives."
Nikki Taylor
My Italy Campaign


Bob Guccione Jr.

Bob Guccione Jr. is the publishing mastermind behind Spin, Gear, and most recently, the “think outside the box” luxury travel site, WONDERLUST. Guccione’s love and passion for Italy runs through his veins.


Caroline Chirichella is a proud Italian American and former opera singer and burlesque performer from NYC. She now lives “la dolce vita” in Puglia while working as a writer and public relations advisor for mompreneurs. Her work has appeared in The New York Times, The Lily by The Washington Post, The San Fransisco Chronicle, Shape, Elle, and Parents, among other publications.


Nikki is the founder & editor of La Dolce Vita Lifestyle Magazine, where she guides overseas buyers through the process of purchasing real estate in Italy and live their La Dolce Vita lifestyle. Nikki’s work has been featured in Forbes, Entrepreneur, HGTV, Sunday Times, Wonderlust, Italy Magazine & L’Italo-Americano.

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